UX Writing

I served as the project lead and UX Writer, working closely with UI/UX Designers to define the website architecture and craft purposeful copy. I ensured each page had clear messaging aligned with user needs and the overall user journey.

Below are some websites and landing pages I’ve worked on:

I led the development of PeaceGen's main website as both project lead and UX Writer, with the goal of building a centralized platform that clearly reflects the organization’s mission and programs while being intuitive and engaging for its audience.

Here’s what I did:

• Defined the content structure and site architecture to ensure smooth user flow.

• Identified user needs to shape intuitive navigation and prioritize essential content.

• Collaborated with UI/UX designers to align layout with PeaceGen’s brand voice.

• Wrote and refined website copy to reflect a warm, educational, and inclusive tone.

The final result is a cohesive digital home for PeaceGen that invites users to learn, connect, and take part in peace-driven initiatives.

I led the development of PeaceGen’s service platform as both project leader and UX Writer. This dedicated site was built to highlight and simplify access to PeaceGen’s digital products and service offerings. The goal was to help individuals and institutions easily explore, understand, and connect with what we provide.

Here’s what I worked on:

• Outlined the content structure to clearly guide users through available tools, services, and products.

• Mapped user journeys to ensure smooth navigation and purposeful interaction.

• Collaborated with designers to shape a layout that’s both visually engaging and highly functional.

• Wrote persuasive and educational copy that reflects PeaceGen’s warm, inclusive tone and core values.

The result:
A user-centered platform that makes PeaceGen’s offerings more accessible and inviting to diverse audiences.

I led the development of this landing page for RECPEC, a collaboration between PeaceGeneration Indonesia, UNPAR, and UIN Sunan Gunung Djati. As project lead and UX Writer, I focused on turning complex academic messaging into a concise, approachable format. The goal was to present RECPEC’s vision and values clearly while inviting interest from potential students, researchers, and institutional partners.

Here’s what I worked on:

• Defined a clear content hierarchy that highlights RECPEC’s focus areas: philosophy, intercultural studies, and peacebuilding.

• Streamlined the user journey for easy access to program information and academic collaborations.

• Partnered with designers to ensure readability and strong visual alignment with PeaceGen’s academic brand.

• Wrote informative and compelling copy that bridges academic tone with public engagement.

The result:
A concise and informative landing page that introduces RECPEC as a credible, collaborative hub for cultural and religious peace studies.