Hi, My name is Mela
A Project Communication Manager and Versatile Writer with over 5 years of experience supporting content-led initiatives across digital platforms. I focus on guiding creative workflows, aligning teams, and helping ideas move smoothly from concept to execution.
With a background in SEO content, UX writing, social storytelling, and campaign scripting, I aim to bring clarity, consistency, and meaning to every piece I work on.
Curious, collaborative, and purpose-driven—I enjoy turning thoughtful ideas into content that connects and makes a difference.
Core Expertise
- SEO Content Editing – Optimizing content for search engines without compromising clarity or narrative depth.
- Copywriting – Crafting persuasive, audience-driven copy for ads, landing pages, and digital campaigns.
- UX Writing – Writing user-centered microcopy for websites, digital products, and interactive platforms.
- Scriptwriting – Developing scripts for video content, podcasts, documentaries, and multimedia formats.
- Storytelling – Applying narrative techniques to make content more engaging, relatable, and human.
- Content Strategy – Building audience-centric content plans based on insights, trends, and objectives.
- Editorial Planning & Workflow Optimization – Managing calendars, refining editorial processes, and streamlining delivery.
- Multichannel Content Creation – Adapting and repurposing content across platforms such as Instagram, LinkedIn, and websites.
Leadership & Execution Skills
- Creative Team Leadership – Leading cross-functional content teams to deliver high-quality, impactful storytelling.
- Project & Stakeholder Management – Overseeing project timelines, deliverables, and collaboration across departments.
- Mentoring & Talent Development – Coaching writers and creatives to grow their skills and confidence.
Data-Driven Optimization – Leveraging performance metrics to refine content strategies and improve engagement. - Cross-Functional Collaboration – Bridging communication between design, marketing, and product teams to align outputs.
- Problem Solving & Creative Thinking – Navigating content challenges with innovative and audience-first solutions.
