Social Media Campaign

Peacetival VOL. 07 Campaign Highlights
I led the content strategy and campaign execution for Peacetival VOL. 07 — a peace festival promoting freedom of religion and belief. The focus was to drive excitement and urgency among youth audiences through educational yet relatable content.

What I did:

  • Developed storytelling-driven daily content and community-driven engagement

  • Designed strategic posting schedule to maximize visibility within 7-day window

  • Collaborated closely with design and event teams to align campaign message across platforms

Results:

  • Target registrants: 500

  • Achieved registrants: 635 (in just 1 week)

  • Engagement Rate: 80.33%

  • Profile Visits: 500K+

Here are some highlights from the campaign content below ⬇️

K-Hub PCVE Outlook #2 Campaign
I developed and led the digital campaign for the launch of K-Hub Outlook #2 across Instagram and LinkedIn, targeting 1,000+ web visitors.

What I did:

  • Crafted educational, interactive content tailored for CSO and academic audiences
  • Collaborated with featured CSOs for collab posts
  • Executed targeted ads and managed ad spend for optimal performance

Results:

  • Instagram Reach: 106,102 interactions | 576 website visits | 65.33% engagement rate
  • LinkedIn Impressions: 43,165 | 323 website visits
  • Total visitors: 1,805 visitors

Check out the campaign content highlights below ⬇️