Digital Campaign & Storytelling Projects

Developed and executed a daily storytelling-based content strategy tailored for youth audiences on Instagram

Led planning, writing, and publishing of 10+ posts per month including carousels, reels, and community spotlights

Collaborated with design and program teams to ensure alignment with PeaceGen’s messaging and program timelines

Optimized content using audience insights and engagement patterns

Grew followers from 49K to 51K in 6 months organicall

Strengthened brand positioning as a youth peace education platform

Led the content strategy and execution for a 7-day digital campaign promoting a youth peace festival focused on freedom of religion and belief

Created daily storytelling-based content and interactive posts to engage and activate the community

Built a high-impact content calendar to optimize reach and urgency within a short timeline

Coordinated with the design and event teams to ensure cohesive messaging across all platforms

Target: 500 registrants → Achieved: 635 in just 1 week

80.33% engagement rate

500K+ profile visits during campaign period

Designed and led a cross-platform campaign for the launch of K-Hub’s Outlook #2, targeting civil society and academic audiences

Created interactive educational content tailored to CSO engagement across Instagram and LinkedIn

Partnered with featured CSOs for collaborative posts to increase credibility and reach

Managed targeted ads and optimized budget allocation for performance and website traffic

Instagram: 106,102 total interactions | 576 website clicks | 65.33% engagement rate

LinkedIn: 43,165 impressions | 323 website clicks

Total Visitors: 1,805 to the K-Hub Outlook page