Hi, My name is Mela
Strategic communicator with over 5 years of expertise designing storytelling-based campaigns that foster engagement and deliver impact.
Skilled in overseeing content operations, coordinating cross-functional teams, and developing cohesive communication strategies.
Highly organized and detail-oriented, with the ability to manage multiple initiatives without losing sight of strategic priorities.
I support mission-driven organizations in strengthening trust and amplifying their voice through content and editorial planning, SEO and UX-focused writing, social media, and stakeholder engagement.
Core Expertise
- SEO Content Editing – Optimizing content for search engines without compromising clarity or narrative depth.
- Copywriting – Crafting persuasive, audience-driven copy for ads, landing pages, and digital campaigns.
- UX Writing – Writing user-centered microcopy for websites, digital products, and interactive platforms.
- Scriptwriting – Developing scripts for video content, podcasts, documentaries, and multimedia formats.
- Storytelling – Applying narrative techniques to make content more engaging, relatable, and human.
- Content Strategy – Building audience-centric content plans based on insights, trends, and objectives.
- Editorial Planning & Workflow Optimization – Managing calendars, refining editorial processes, and streamlining delivery.
- Multichannel Content Creation – Adapting and repurposing content across platforms such as Instagram, LinkedIn, and websites.
Leadership & Execution Skills
- Creative Team Leadership – Leading cross-functional content teams to deliver high-quality, impactful storytelling.
- Project & Stakeholder Management – Overseeing project timelines, deliverables, and collaboration across departments.
- Mentoring & Talent Development – Coaching writers and creatives to grow their skills and confidence.
Data-Driven Optimization – Leveraging performance metrics to refine content strategies and improve engagement. - Cross-Functional Collaboration – Bridging communication between design, marketing, and product teams to align outputs.
- Problem Solving & Creative Thinking – Navigating content challenges with innovative and audience-first solutions.
